AWS Partner Central now provides lead enrichment and prospecting, enabling AWS Partners to enrich AWS-sourced leads or partner-sourced leads with AWS-generated propensity insights, and recommendations for program, funding, and sales motion eligibility. Partners can upload leads in the AWS Partner Central console or programmatically using the AWS Partner Central API. For each lead, Partners receive propensity-to-buy signals including likelihood of purchasing through AWS Marketplace and alignment with solution categories along with account eligibility for Partner Greenfield Program (PGP), Pionee
Source: AWS What's New — read the full report at the original publisher.