Generative Auto-Bidding with Unified Modeling and Exploration

arXiv:2605.19457v1 Announce Type: new Abstract: Automated bidding is central to modern digital advertising. Early rule-based methods lacked adaptability, while subsequent Reinforcement Learning approaches modeled bidding as a Markov Decision Process but struggled with long-term dependencies. Recent generative models show promise, yet they lack explicit mechanisms to balance exploration and safety, relying solely on action perturbations or trajectory guidance without a safety fallback. This results in inefficient exploration and elevated financial risk for advertising platforms. To address this

Source: arXiv cs.AI — read the full report at the original publisher.

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