How Ethos and Pathos Appeals Resonate in Reader Interpretations of Social Media Messages

arXiv:2607.00873v1 Announce Type: new Abstract: Rhetorical strategies and their influence on audiences are often studied through social media posts and comments. However, this focus overlooks the universal audience, which is the majority of readers who remain silent and do not explicitly express how a message affects them. This study investigates how two classical modes of persuasion, ethos and pathos, resonate in the silent audience's interpretations of meaning. Using a dataset of social media sentences paired with human-written interpretations, we label both sources for ethos and pathos and

Source: arXiv cs.CL — read the full report at the original publisher.

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