Target built a generative AI system to improve marketing campaign forecasting by retrieving and ranking similar historical campaigns. Using embeddings, vector search, and LLM ranking, it replaces rule-based workflows. Evaluation shows 75% top-1 and 100% top-3 coverage. The system reduces manual effort, improves consistency, and uses feedback loops to refine retrieval using campaign outcomes. By Leela Kumili

Source: InfoQ — read the full report at the original publisher.

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