arXiv:2512.05958v2 Announce Type: replace-cross Abstract: Generative search engines based on large language models (LLMs) are replacing traditional search, fundamentally changing how information providers are compensated. To sustain this ecosystem, we need fair mechanisms to attribute and compensate content providers based on their contributions to generated answers. We introduce MaxShapley, an efficient algorithm for fair credit attribution in generative search pipelines that retrieve external sources before generation. MaxShapley is a special case of the celebrated Shapley value; it leverage
Source: arXiv cs.AI — read the full report at the original publisher.