YouTube, podcasts and live events are opening new ways to monetise the tournament
The World Cup is an upcoming major global event, prompting media companies to strategize their content and monetization approaches.
It highlights the ongoing evolution of media consumption and monetization strategies in live sports, moving beyond traditional broadcast models.
Media groups are diversifying content delivery and revenue streams for major events, incorporating digital-native platforms.
- · Digital content platforms
- · Sports media rights holders
- · Advertisers leveraging new formats
- · Traditional linear television broadcasters (potentially losing exclusive audienc
Increased fragmentation of sports content viewership across various digital platforms.
Greater competition among platforms to secure exclusive or differentiated sports content rights.
Potential for new hybrid monetization models blending subscriptions, ads, and interactive experiences.
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Read at Financial Times — Technology