Today, Amazon Simple Email Service (SES) launched a new set of deliverability features that help customers get more information about their outbound sending deliverability performance and reputation. Customers can now see the percentage of messages that are placed in recipient spam folders based on samples of industry data, as well as see when their domains and IPs are listed on public email sender block lists. This makes it easier for customers to optimize their sending content to maximize customer engagement. Previously, customers could use SES' Virtual Deliverability Manager to visualize th
Amidst increasing digital marketing reliance and stricter email deliverability standards, AWS is enhancing its tools to meet customer demands for better performance insights.
Improved email deliverability metrics directly impact marketing effectiveness and customer engagement for businesses relying on AWS SES, providing actionable data for optimization.
Businesses using Amazon SES now have clearer visibility into their email inbox placement and blocklist status, allowing for proactive adjustments to sending strategies.
- · AWS SES customers
- · Digital marketers
- · Companies with high email volumes
- · Email service providers with less transparent analytics
Increased effectiveness of email marketing campaigns for Amazon SES users due to better deliverability.
Potential for reduced spam complaints and improved sender reputation for optimized email sending practices.
Drives further competition among email service providers to offer more sophisticated deliverability analytics.
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Read at AWS What's New