AWS Partner Central now supports AWS Marketplace listings for co-selling
Today, AWS announces that partners can associate one or more AWS Marketplace solutions and product listings from their AWS Marketplace catalog directly to co-sell opportunities in AWS Partner Central. Previously, opportunities required partners to use solutions specially created for co-selling, which meant partners managed their solutions for the AWS Marketplace catalog and solutions for co-selling separately. Partners can now associate their existing AWS Marketplace listings with opportunities to track fulfillment more effectively. When creating or editing an opportunity in AWS Partner Centra
The continuous evolution of cloud ecosystems is driving simplified integration and improved partner sales enablement for greater market traction.
For partners, this streamlines their co-selling efforts and better tracks their marketplace performance, potentially increasing their efficiency and sales.
Partners no longer need separate solutions for AWS Marketplace listings and co-selling opportunities, consolidating their tracking and management efforts.
- · AWS Marketplace partners
- · Independent Software Vendors (ISVs)
- · AWS (due to increased partner stickiness)
Partners experience increased efficiency in managing and tracking their AWS Marketplace products for co-selling.
This could lead to a broader adoption of AWS Marketplace as a primary sales channel for partners, enhancing AWS's ecosystem dominance.
Increased competition among partners within AWS Marketplace as the barrier to tracking co-sell opportunities is lowered, potentially driving innovation or price adjustments.
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Read at AWS What's New