AWS Partners can now accelerate co-sell deals with express private offers
AWS Partners co-selling with AWS can now use express private offers to automate pricing within co-sell workflows. Partners configure their pricing rules, discount boundaries, and eligible products once, and when AWS sales representatives identify their solution as a fit for a customer's needs, the deal can move from opportunity to private offer in minutes rather than weeks of manual negotiation. As AWS sellers identify relevant Partner solutions through co-sell tools, they can see which Partners have express private offers enabled and directly invite customers to receive personalized pricing.
The increasing complexity and scale of cloud partnerships necessitate streamlined processes to accelerate co-selling and meet customer demands more efficiently.
This move enhances the efficiency of cloud co-selling, potentially accelerating market adoption of partner solutions and solidifying AWS's ecosystem dominance.
The co-selling process for AWS partners is significantly automated, reducing negotiation time from weeks to minutes, directly impacting sales velocity and customer experience.
- · AWS Partners
- · AWS Sales Representatives
- · Cloud Customers
- · AWS Marketplace
- · Competitors with less integrated partner ecosystems
- · Manual sales process vendors
AWS partners can close deals faster, increasing their revenue and market penetration.
The streamlined process makes AWS a more attractive platform for partners, further strengthening its ecosystem against competitors.
Accelerated cloud solution deployment could indirectly spur innovation by reducing friction in bringing new technologies to market.
This signal links to a primary source. Continuum Brief monitors and indexes it as part of the live intelligence stream — we do not republish source content.
Read at AWS What's New