Bluesky was launched as a Twitter rival — but it's far less popular. Now it's eyeing Reddit for inspiration
"I think the public square is not the direction we want to go in...we're very inspired by companies like Reddit," Bluesky's Rose Wang told CNBC.
Amidst the evolving social media landscape and challenges faced by platforms like X, Bluesky is seeking new strategic directions to carve out its niche, necessitating a re-evaluation of its core product strategy.
This indicates a potential shift in how new social platforms perceive success and engagement, moving away from direct competition with established 'public square' models towards more niche or community-driven approaches.
Bluesky is explicitly moving away from being a direct 'public square' competitor to Twitter, instead looking at Reddit's community-focused model for inspiration, suggesting a divergence in its product strategy and target audience.
- · Niche social platforms
- · Community-focused content creators
- · Twitter (X)
- · News-feed centric social platforms
- · Bluesky (if the pivot fails)
Bluesky will likely develop new features that prioritize community building, sub-cultures, and perhaps more diverse content moderation approaches akin to Reddit's subreddits.
This strategic change could influence other nascent social media platforms to consider alternative models beyond direct competition with large microblogging sites.
The broader social media market might see increased fragmentation, with platforms specializing in different types of social interaction and community structures rather than aspiring to be universal 'public squares'.
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Read at CNBC — Technology