Ford extended its Power Promise program yet again, nearly two years after its introduction.
Ford is continuing a two-year-old marketing program, indicating steady-state market conditions rather than a new catalyst.
This item is important for potential Ford EV buyers interested in incentives, but it does not represent a significant market or technological shift.
Nothing fundamentally changes; Ford is merely maintaining an existing customer incentive program.
- · Ford EV buyers
Ford maintains a competitive offering for EV purchasers.
This could slightly influence consumer choice between EV brands based on bundled incentives.
Long-term, such incentives might become standard practice across the EV market to attract and retain customers.
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Read at InsideEVs