arXiv:2606.00169v1 Announce Type: new Abstract: Increased competition and the growing similarity of products and services offered by retailers have lowered the barriers for customers to switch to competitors. Accurate churn prediction can be a valuable tool for driving effective personalized marketing campaigns and helping to reduce customer attrition. This study evaluates the performance of traditional machine learning techniques, namely, Random Forests, XGBoost, and Support Vector Machines, and compares them with the Unified Multi-Task Time Series Model for churn prediction, a binary time-se
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