![Controversial Ferrari Luce EV is an instant sellout in China [update]](https://electrek.co/wp-content/uploads/sites/3/2026/06/Ferrari_LUCE.jpg?quality=82&strip=all&w=1600)
All the controversy surrounding the launch of the first all-electric sedan to ever wear the Ferrari badge hasn’t slowed down sales any – every single Ferrari Luce allocated to the Chinese market is already spoken for. UPDATE 29JUN2026 : Ferrari dealers say you can still order a Luce in China.
This indicates strong demand for prestige electric vehicles in China, a critical market, coinciding with Ferrari's first foray into EVs.
It demonstrates that even highly traditional luxury brands can successfully pivot to electric powertrains, validating the EV transition for premium segments and shifting consumer preferences in key markets.
The perception that luxury performance brands might struggle with EV adoption is challenged, and the market for high-end EVs in China is proven to be robust.
- · Ferrari
- · Luxury EV market
- · China's automotive market
- · Internal combustion engine luxury vehicles
Ferrari secures a strong foothold in the Chinese EV market with its first electric model.
Other luxury automakers accelerate their EV development and market entry strategies to compete with Ferrari's success.
The global luxury automotive market shifts more rapidly towards electrification, driven by performance and status rather than just environmental concerns.
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