arXiv:2606.26114v1 Announce Type: cross Abstract: We examine the structural transformation of creative industries under generative artificial intelligence, drawing on 374 primary sources spanning policy documents, industry data, creator surveys, and platform analytics. Beginning with the December 2024 release of OpenAI's Sora video model as a watershed event, we trace the historical pattern of creative resistance to technological disruption, then develop an analytical framework -- the Human-AI Agency Continuum for mapping the spectrum of human and machine collaboration in creative work. We pre
The proliferation of advanced generative AI models, highlighted by OpenAI's Sora, is forcing a re-evaluation of creative industries and the nature of human-AI collaboration.
This shift indicates a fundamental restructuring of creative work and intellectual property, with significant implications for labour markets, economic models, and cultural production.
The traditional roles and value chains within creative industries are being redefined, moving towards a continuum where human and AI agency are deeply intertwined.
- · AI platform developers
- · Early adopter creative studios
- · Content aggregators
- · Creators fluent in AI tools
- · Traditional creative labour
- · Legacy media companies resistant to AI
- · Intellectual property holders without robust AI strategies
- · Outmoded artistic skill sets
Generative AI will cause significant disruption and displacement within creative sectors, leading to a surge in AI-generated or enhanced content.
This disruption will necessitate new legal frameworks for intellectual property, copyright, and ethical guidelines for AI-human creative output.
The definition of 'creativity' itself may evolve, challenging societal perceptions of authorship, originality, and artistic value in an AI-augmented world.
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