The search giant’s AI-crafted answers are so convenient, you’ll be sucked in—to the detriment of the web and the artists and thinkers behind it.
Google is aggressively integrating AI into its core search product, making it an unavoidable feature for a vast user base.
This move by Google could fundamentally alter how users access information online, bypassing traditional content creators and potentially disrupting web economics.
Google’s AI-driven search will streamline information consumption, reducing direct traffic to many websites and consolidating user engagement around Google’s platform.
- · AI developers
- · Users seeking quick information
- · Content creators
- · Independent journalism
- · Ad-supported websites
Reduced referral traffic and ad revenue for many websites.
Increased reliance on Google as the primary gateway to information and knowledge.
A potential 'enshittification' of the open web as content creators struggle to monetize, leading to lower quality or paywalled content.
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Read at Wired — AI