Fi Ultra becomes first dog tracker powered by Starlink satellites – the Fi Ultra Dog Tracker makes Fido trackable via satellite, onboard GPS, and LTE connectivity

Smart pet technology firm Fi has launched the Fi Ultra Dog Tracker today, the first such device with Starlink connectivity.
The proliferation of LEO satellite constellations like Starlink is enabling new categories of ubiquitous connectivity previously impossible or cost-prohibitive. Miniaturization of communication modules and increasing demand for remote tracking solutions converge to make this product viable now.
This marks a tangible expansion of satellite internet beyond human-centric applications, demonstrating its potential for direct-to-device IoT and asset tracking in areas without traditional cellular coverage. It signals a broader trend of pervasive, low-cost global connectivity enabling new product categories.
Devices can now maintain connectivity regardless of cellular network availability, expanding the utility of tracking devices to remote or underserved areas. It establishes Starlink as a viable, direct-to-consumer IoT provider for specific applications.
- · Fi (smart pet technology)
- · Starlink (satellite internet provider)
- · Pet owners in rural areas
- · IoT device manufacturers
- · Traditional cellular-dependent pet trackers
- · Pet owners in urban areas (higher cost relative to need)
Increased market penetration for advanced pet tracking devices, especially in remote regions.
Accelerated development and adoption of other small, direct-to-satellite IoT devices for diverse applications beyond pets.
Potential for new business models in logistics, agriculture, and environmental monitoring leveraging ubiquitous low-power satellite connectivity.
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Read at Tom's Hardware