From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle
arXiv:2107.01629v3 Announce Type: replace-cross Abstract: Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers. In practice, creators and platforms typically concentrate their marketing efforts on the period leading up to the livestream. However, livestreaming events naturally transition into recorded formats once the event concludes, creating potential "residual" opportunities for monetization. This study systematically examines consumer demand for live events throughout the entire livestream life-cycle, using da
The proliferation of livestreaming platforms and content creation has led to an increasing interest in optimizing monetization strategies beyond live events.
This study provides insights into consumer behavior across the entire lifecycle of livestreamed content, which can inform business models for creators and platforms.
Understanding consumer demand for recorded livestream content can lead to more diversified and sustained monetization strategies for digital creators.
- · Livestreaming platforms
- · Content creators
- · Digital advertising industry
Creators may adjust their content strategies to better capture value from recorded versions of their livestreams.
New tools and features may emerge on platforms to facilitate engagement and monetization of archived content.
The perceived value of 'live' versus 'recorded' digital experiences could further differentiate in the market.
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Read at arXiv cs.LG