At CES 2019, Sony dubbed its 360 Reality Audio the 'future of music.' Apple and Dolby had other plans.
This article reflects on a past event (CES 2019) and a historical competitive dynamic, providing a retrospective view rather than a current strategic insight.
While interesting from a business history perspective, it doesn't present new information that would alter a strategic reader's current view on market dynamics or technology development.
No immediate changes result from this historical recounting; it primarily serves as a reminder of past market competition in a specific technology niche.
The article highlights how market dominance in emerging technologies can be rapidly challenged by well-resourced competitors.
It implicitly shows the importance of ecosystems and integrated hardware/software strategies in consumer technology adoption.
This past dynamic might foreshadow future battles in other emerging technology fields where early leads are not guarantees of long-term success.
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Read at ZDNet — AI