Forget the $630,000 iFerrari, because there’s another all-new EV from a legendary Italian marque that’s just been released – and this one could have a much bigger impact on the North American market than Maranello’s. Meet the all new Lancia Gamma. more…
Stellantis and its brands are under pressure to electrify their lineups to meet market demand and regulatory requirements, driving this announcement now.
The introduction of a mainstream EV from a historic European marque like Lancia could accelerate EV adoption in key markets, challenging established EV players.
The competitive landscape for electric vehicles expands with a new contender aiming for a broader market appeal than performance-oriented luxury EVs.
- · Stellantis
- · European EV market
- · EV component suppliers
- · Internal combustion engine vehicle market
- · Legacy non-EV luxury brands
Lancia gains renewed relevance in the global automotive market as an EV brand.
Increased competition could drive down EV prices and accelerate technological innovation.
The success of mainstream heritage brand EVs might encourage other legacy automakers to expedite their electrification plans.
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Read at Electrek