Toyota opens orders for its first body-on-frame EV pickup, starting at under $60,000
The Hilux BEV arrives as Toyota’s first fully electric pickup and body-on-frame EV.
Toyota is entering the EV pickup market now to keep pace with industry shifts towards electrification and to capture market share in a growing segment.
This move by a major global automaker like Toyota signals a strong commitment to electric vehicles, particularly in the critical pickup truck segment which is popular in several key markets.
Toyota, historically a leader in hybrid technology but slower to fully embrace BEVs, is now directly competing in the all-electric pickup space, increasing competition and accelerating EV adoption.
- · Toyota
- · EV charging infrastructure companies
- · Battery manufacturers
- · Consumers seeking electric pickups
- · Internal combustion engine pickup manufacturers
- · Traditional auto parts suppliers
Increased competition in the electric pickup truck market with established brands.
Accelerated development and adoption of electric vehicle technologies globally, given Toyota's scale.
Potential for conventional automakers to further pivot resources from ICE R&D to EV development, reshaping the automotive supply chain.
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