Ubisoft reportedly testing generative AI in Far Cry 7, insider says it 'looks like sh*t' — company recently posted a record €1.3 billion loss
Ubisoft is using an early build of its unannounced Far Cry 7 as a testbed for generative AI tools, according to Tom Henderson of Insider Gaming.
Gaming companies are under pressure to integrate AI for efficiency and innovation, while AI development is rapidly progressing to offer new capabilities.
This indicates early struggles and potential pitfalls for generative AI integration in creative industries, especially when facing financial pressures and high expectations.
The immediate perception of generative AI's readiness for complex creative tasks in large-scale productions may be tempered, forcing more realistic development timelines.
- · AI development tool companies (with robust, production-ready solutions)
- · Consultants specializing in AI integration best practices
- · Gaming companies rushing AI adoption
- · Generative AI developers (if premature deployment leads to poor results)
Ubisoft's financial losses may exacerbate pressure to adopt cost-saving technologies like AI, despite their current immaturity.
Other major game developers might become more cautious about publicizing their generative AI efforts, opting for stealthier development cycles.
The perception that generative AI is 'not ready' for complex creative content could slow adoption in other entertainment sectors, regardless of actual progress.
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Read at Tom's Hardware