Members of the program, called "Waymo Premier," will have to pony up $29.99 per month.
Companies in emerging sectors often experiment with customer retention strategies as they scale their services.
This move indicates Waymo is focusing on customer stickiness, which is crucial for profitability in a capital-intensive autonomous vehicle market.
Waymo is now offering a subscription-based loyalty program, introducing a new revenue stream and customer engagement model.
- · Waymo (potential for increased customer retention and revenue)
- · Frequent Waymo users (cost savings)
Waymo introduces a paid loyalty program with incentives like cash back and free cancellations.
Other autonomous vehicle companies might follow suit, introducing their own subscription models to compete for customer loyalty.
The broader transportation as a service (TaaS) market could see a trend towards bundled subscription offerings for various mobility options.
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Read at TechCrunch — Transportation