“Sign in with Google” and “Continue with Apple” have carried federated login for more than a decade. They strip away The post Your social login buttons run on third-party cookies. FedCM doesn’t. appeared first on The New Stack .
The increasing focus on privacy and the deprecation of third-party cookies is forcing new approaches to historical web functionalities like federated login.
This development addresses a critical aspect of web privacy by reducing reliance on third-party cookies for identity, impacting user tracking and data collection models.
Federated login mechanisms are moving toward more privacy-preserving standards, reducing the ability of third parties to track users across sites via login buttons.
- · Users
- · Privacy-focused browser developers
- · Developers adopting FedCM
- · Ad-tech relying on cross-site tracking
- · Companies dependent on third-party cookie data
Websites will need to update their authentication flows to support FedCM or similar privacy-preserving standards.
Reduced fidelity in user identity tracking across sites could impact advertising effectiveness and personalized content delivery for some services.
Increased adoption of browser-level identity management could decentralize user data control further away from large identity providers.
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